CASE STUDY

Independent Publishers Guild rapidly expands course offerings

About Independent Publishers Guild

The Independent Publishers Guild (IPG), the UK’s largest publishing trade association, recently launched their online learning environment, IPG Skills Hub, using the Thought Industries Learning Business Platform™.

figure-18
Delivering content in an online learning environment is better, and more effective, than sending our learners PowerPoint or slideshow presentations.”

Clare Grist, Publisher, IPG Skills Hub

THE CHALLENGE

Creating valuable learning resources for members has always been the IPG’s primary goal, but the organization is new to online learning.

THE SOLUTION

IPG selected Thought Industries’ Learning Business Platform™ to deliver their online learning experience because the platform is intuitive, had great tagging features, and there is a great range of content types.

figure-17
We see our online learning offering sitting somewhere between the informal work-based training that goes on in all publishing businesses all the time and more formal face-to-face, event-based training.”

Clare Grist, Publisher, IPG Skills Hub

The Challenge

For IPG, implementing online learning is a great way to repurpose their existing learning content.

IPG selected Thought Industries’ Learning Business Platform™ to deliver their online learning experience because the platform is intuitive, had great tagging features, and there is a great range of content types. Down the road, Taylor says the organization is excited to use the video editing tools to annotate their video content.

figure-21

The Solution

Two months after launch, the IPG has been able to collect stats via the platform that suggests members are browsing the IPG Skills Hub and showing interest in a variety of courses. In terms of delivery, the IPG is committed to delivering one Resources course per week and one Essentials course per month. Courses are free for IPG members, but that monetization strategy might evolve down the road since Thought Industries offers powerful, integrated commerce capabilities.

The IPG is using the platform to deliver text-based learning to its members. In the near future, the organization plans to utilize video and audio content authoring tools within the Thought Industries platform. The IPG runs two large conferences per year and hopes to repurpose content from those — and other events — in the form of audio recording or annotated videos. This is a learning offering that Taylor views “more valuable than sending PowerPoint presentations out after an event or conference.”

Courses cover subjects such as:

  • Business strategy
  • Data
  • Information technology
  • Editorial
  • Marketing
  • Publicity
  • Personal development
  • Print
  • Production
  • Publishing strategy
  • Copyright
  • Sales
  • Distribution

“Delivering content in an online learning environment is better, and more effective, than sending our learners PowerPoint or slideshow presentations.”

—Clare Grist, Publisher, IPG Skills Hub

figure-2 figure-2