You’re not necessarily providing customers with training because your product is difficult; You have the ability to provide them training to take your product to the next level. That’s where businesses have the opportunity to show that they’re partners, and build brand loyalty by taking a product and customer and connecting them and showing how that product makes customers’ lives better
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A Toolkit to Measure
Higher investment in customer education leads to bigger program ROI
In our 4th annual customer education industry survey, we partnered with premier global intelligence firm IDC to understand the full impact of learning across the customer lifecycle.
Ultimately, we found that customer education is not only gaining traction in terms of adoption and investment, but that the level of quality and maturity of these education programs is also stepping up.Get the Report
Customer Education improvements
lead to gains across the customer lifecycle
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The Thought Industries Customer Learning Maturity Model
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Advice from Great Learning Leaders
Hear from the talented practitioners and thought leaders behind Thought Industries Learning Strategies initiatives.
Senior Director, GTM Learning Strategist
Senior Director, Customer Marketing
Product Marketing Manager
Everyone needs to specialize. Our role in customer education is to present a personalization that allows customers to specialize in the area they find most important. We can get machine learning to identify what you need in order to further refine the personalization delivery of the content. And I believe that that’s the future. We can’t afford to be generalists as much anymore — it’s just harder to know so much about everything.
The most exciting thing about the future of customer learning is the fact that it’s becoming so popular. A lot of organizations understand the true value and impact of customer education and customer learning. It’s like this new emerging support function that customers can use to tackle different challenges and that businesses can use to derive different business results than just reducing support tickets.
You can also look at switching customer education from a cost center into a profit center by charging for certain bundles of courses so that there’s a new revenue stream for people. It’s also just about making sure that customers coming onto your platform are given the information that they need to be aware of your program and your platform, and to have everyone that they work with and everyone they’re connected to does as well. The more informed someone is, the less likely they are to move off of your platform.