Demonstrating the ROI of Customer Education to Secure (or Increase) Buy-In Webinar

November 17, 2022
10 am PT | 1 pm ET
60 minutes

Wish you had the metrics to prove the ROI of your customer learning program?

Measuring the success of customer learning is a burning priority for many practitioners. And whether or not you monetize your education content, finding the right metrics to show the true value of your program is hard to get right, especially if you’re starting from scratch. But without it, you risk losing key investment and buy-in from executive leadership.

In this exclusive webinar replay, TSIA’s John Ragsdale, Distinguished Researcher, VP of Technology Ecosystems, will be joined by Sandra Elliott, Director of Customer Education at Thought Industries for a deep-dive into methods for proving the ROI of learning – not just at the onboarding stage, but across the entire customer lifecycle.

You’ll walk away with:

  • A better understanding of which metrics to target for your organization
  • How to connect learning to key business outcomes – from marketing to cultivating brand ambassadors
  • What best-in-class customer education programs are doing today to prove ROI

Fill out the form to watch the on-demand recording and learn from these two industry experts.


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