VitalSmarts’ previous platform was not suited to scale operationally and created friction with its customers.
VitalSmarts exceeded their goal of reaching 200% revenue growth in online on-demand training four months before their internal deadline
VitalSmarts is a corporate training company that helps businesses improve their culture and results by changing employee behavior. Their award-winning training courses teach high-leverage skills demonstrated by top performers and include Crucial Conversations®, Crucial Accountability®, Influencer, Getting Things Done®, and The Power of Habit®. Their courses are available in a variety of modalities including classroom and online training.
VitalSmarts sought a solution that could scale and could help them overcome bottlenecks and inefficiencies created by their former system.
The former system lacked:
These challenges ultimately impacted the client experience and led to friction that would be avoidable with the right system.
Key features in their pursuit for a better learning platform included:
Those challenges ultimately led them to Thought Industries, who solved for their initial challenges and, in addition, added key features they didn’t realize they needed. VitalSmarts success was so immediately visible to clients during the testing of the new learning site that they ended up switching all clients to the new learning site earlier than planned.
The platform enabled VitalSmarts to:
VitalSmarts trialed their learning site before launching, splitting their customers between their former and new site.
“We intended to trial the new site for a longer period of time, but customers were so in love with the new site that we switched everyone over sooner than planned.”
– Mike van Buren
Senior Director of Process Improvement & Systems
Going into their search and implementation of a new learning platform, SCORM Connect was not a critical business need for VitalSmarts. Once they began working with Thought Industries, they tested SCORM Connect and the impact was immense.
“[It’s] turned out to be a great win with promising growth potential for our set of customers that prefer to leverage their legacy systems delivering VitalSmarts online on demand training”
– Russ Rollins
Senior Director of Product Technology
More than finding an outstanding platform to solve for their greatest challenges, VitalSmarts found a partner in Thought Industries. The support from their Customer Success Manager, the Product Team, and Executive Sponsor has led to their success.
“Support has been excellent. Our Customer Success Manager has been our champion at Thought Industries. Combined with the CEO and Director of Product, we’ve been working with real rock stars who understand our business needs.”
– Mike van Buren
Senior Director of Process Improvement & Systems
VitalSmarts required a platform that scaled B2B licensing without adding excessive administrative overhead or additional complexity to their commerce management.
“In addition to solving for [our primary] challenges we also gained substantial capabilities with ecommerce, client-based reporting, highly configurable notifications and flexible permissions management.”
– Russ Rollins
Senior Director of Product Technology
Russ Rollins
Senior Director of Product Technology
The fastest way to an educated customer
3 Post Office Square
4th Floor
Boston, MA 02109
1-866-206-4011
explore@thoughtindustries.com