In order to scale any learning business, your content has to be organized, accessible and able to be distributed across your properties with relative ease. F+W, a media and eCommerce company, recently faced the challenge of having various learning businesses and their related materials spread across multiple platforms, making it difficult to get to market quickly and really grow their online presence with consistency.
In addition to having to work with disconnected technologies, the overall online experience was also in need of an upgrade, and they needed a solution which would help provide a seamless and engaging experience for their users. With all these factors combined, F+W decided to begin the evaluation process of selecting a new platform to manage their web properties and associated learning content.
After careful consideration, the decision was made to go with the Thought Industries Learning Business Platform. F+W was able to consolidate all their content into one platform, and also take advantage of new and unique features such as customized and fully branded storefronts and drag-and-drop course authoring tools. Another enhancement was the ability to sell both digital and physical products from within courses, generating cross promotion opportunities and new revenue streams. These product enhancements and strategic improvements proved to be worthwhile as F+W now manages over 7,800 videos across six distinct categories from a single platform, and their learning business represents a significant eight-figure revenue generator.