Map Yourself on the Thought Industries Maturity Model

Assess how your customer learning program compares to others, and evaluate potential strategic initiatives to level up.

Maturity Model Questionnaire Checklist Cover

We’ve studied leading customer learning programs spanning industry and company size to develop a comprehensive step-by-step model for moving the needle on your program.

This simple checklist will show you how you stack up against the organizations we interviewed, and identify the stage of maturity that most resonates with your program today:

  • Stage 1: Train Your Customers
  • Stage 2: Build Foundation for Scale
  • Stage 3: Personalize Learning
  • Stage 4: Expand Business Impact
  • Stage 5: Elevate the Brand

This checklist can also help you determine your next priorities to tackle that will drive program success in the near term.

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Download the Maturity Model Self-Assessment