We’re just a couple of short weeks away from COGNITION22, Thought Industries’ 3rd annual virtual conference for the customer, partner, and professional education industry. This year, we’ve segmented our schedule into a “practitioner” track and a “leader” track, so you can get the most out of the experience and explore sessions that apply to your specific role.
Our agenda this year is packed with visionaries, thought leaders, and experts all across the enterprise learning landscape. Register now and join us from October 4-6 for high-value sessions, exciting announcements, interactive workshops, and much more.
For a sneak preview, check out this list of the top 5 sessions we’re most excited for!
1. The Future of Learning: Trends, Tools, and Best Practices
Thursday, October 6, 3:00pm ET
- Dr. Britt Andreatta, CEO of Brain Aware Training and former Chief Learning Officer for Lynda.com
Dr. Britt Andreatta is an internationally-recognized thought leader in the learning industry. With more than 25 years of experience, including a role as Chief Learning Officer for Lynda.com (now LinkedIn Learning), she consults with businesses, universities, and nonprofit organizations on leadership development and learning strategy.
In this COGNITION22 session, Dr. Andreatta will share both best practices and “next-practices” in learning. This can’t-miss keynote presentation will include exclusive research on the neuroscience of learning, and new findings on how the brain learns. These findings are shaping how learning should be designed by educators and experienced by learners. At the same time, technology has completely transformed what is possible in learning, making it not only faster, but also more realistic, effective, and affordable…if it’s used correctly.
2. Proving the ROI of Customer Education: How ZoomInfo Brought the C-Suite to Their Feet
Tuesday, October 4, 12:00pm ET
- Tom Studdert, VP of Customer Onboarding & Education, ZoomInfo
How do you measure the impact of learning on your organization? This is the question that Tom Studdert, Vice President of Customer Onboarding and Education at ZoomInfo has been working on answering since he joined the company back in 2015.
When he first joined and formalized the customer education program, ZoomInfo had about 3,000 customers. Since then, the team has grown to over 30K customers and more than 50 people on the customer education team. As the team grew in size, they also matured from keeping training logs on a Google sheet to connecting the dots between training and revenue goals…and ultimately demonstrated a 10-15% increase in renewals from educated customers.
In his COGNITION22 session, Tom will chart the ZoomInfo customer education team’s growth using the Thought Industries Maturity Model. At each stage, you will see:
- What defined the team,
- How many team members there were,
- What the tech stack used by the team was, and
- Key KPIs the team was measured against.
The session will include dashboards that Tom used to prove his program’s value, including data like usage, renewals, and upsells.
3. Leading With Learning: Organizing to Succeed in the Age of the Customer
Tuesday, October 4, 1:15pm ET
- Geoffrey Moore, author of “Crossing the Chasm” and “Zone to Win”
In our new digital world of cloud-and-mobile enabled computing, connecting with customers to ensure their success has taken center stage. In this environment, learning organizations need a new approach: leading with change management programs that move customers from their current state to their desired future state.
Don’t miss this monumental COGNITION22 keynote session with author Geoffrey Moore, as he shares lessons learned from the new customer-obsessed economy, and the impact that training and education can have on customer success. You’ll walk away with:
- An understanding of the pressure on enterprises to convert their thinking from a product-first approach to a customer-centric focus.
- Best practices to maximize your organization’s impact by taking the “programs followed by systems” approach, where programs are focused on getting customers to their desired future state and systems on maintaining that new state.
- A discovery of how dramatically different programs and systems are, in terms of ends, means, talent required, and key success metrics—and how they can be managed separately rather than blended together.
4. You’re Not a Toymaker: Designing Digital Content
Wednesday, October 5, 2:15pm ET
- Dallin Kay, Director of Customer Education, Ceros
Dallin Kay, Director of Customer Education at Ceros, has been in the customer education world for six years. While at Ceros his team has worked together to design interactive, engaging, and scalable digital learning experiences – a no-brainer at a company that offers a best-in-class, no-code solution for businesses to design and publish interactive digital experiences themselves.
This COGNITION22 session will provide a look at what’s possible in the digital era. When everything we do has become digitized (communicating, budgeting, socializing), the expectations of learners have drastically changed. Engaging, intuitive user experiences are everywhere – why should your learning program be any different?
Don’t miss this opportunity to learn from Dallin as he cover the “Do’s and Don’ts” of creating digital learning content, as well as provide some tactical visual design tips you can implement right away to increase your content’s engagement, effectiveness, and credibility.
5. The New World of Education Services: How Do You Measure Up?
Wednesday, October 5, 3:15pm ET
- Maria Manning-Chapman, VP Research, Education Services, Technology Services Industry Association (TSIA)
In Wednesday’s closing COGNITION22 keynote, we’ll hear from Maria Manning-Chapman on subscription-based business models. Manning-Chapman, distinguished vice president of education services research for TSIA, brings more than 25 years of education experience in high-technology. Her diverse knowledge of the education function spans from the fundamentals of content design, development, and delivery to education services strategy definition and execution.
Join Maria as she sets the stage for the “XaaS” business model, and how it’s forever changed the way the world conducts business (and by consequence, the way customer training organizations do their work). All too often, according to Maria, education organizations rely on traditional strategies to serve this new, non-traditional model. With a focus on product adoption for your company and value realization for your customers, education organizations must learn a new set of capabilities to successfully serve both.
Manning-Chapman will walk through four contemporary strategies that education organizations must master to thrive in this new, XaaS world:
1) Consumption strategy
2) Free/fee strategy
3) Data analytics strategy
4) Content strategy
Learn more about your training organization, how it ranks on the traditional/contemporary scale, and the changes you’ll want to make.
Don’t miss the star-studded lineup at COGNITION22
COGNITION22 even goes beyond the conference itself. All registrants will receive exclusive access to the COGNITION community, including:
- All live 2022 sessions,
- On-demand recordings of 2022 sessions after the conference,
- Access to 2020 and 2021 on-demand recordings,
- A networking platform with full access to the COGNITION community, including your fellow participants and customer learning peers
Don’t miss this opportunity to hear from industry experts on everything from learning technology, to scaling your learning business, to boosting profitability.