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Educating learners with a webinar-only learning is a strategy many businesses currently utilize but if your organization wants to scale online learning initiatives and maximize the benefits, you need to consider expanding your content offerings and formats. Webinars can be a central piece of your overall learning strategy, but there are significant opportunities to expand learning beyond single live events.
To build out this ideal learning strategy, you need a learning technology that enables you to integrate your system with webinar programs such as Citrix’s GoToWebinar and GoToTraining, ON24, and WebEx, in order to seamlessly manage the live events.
Once the event has occurred, the right learning technology can enable you to repurpose that content into formats such as like slideshows, flipcards, podcasts, quizzes and more. Having a commerce integration available with your learning technology would also allow your organization to monetize your webinars, both as a live event or as an on-demand version after it has concluded.
Let’s talk through some benefits of hosting webinars as learning content. First up, here are some webinar benefits:
Webinars are a great tool to reach a wide audience, but there are some downsides if this is your sole approach to engaging with learners. To create the best learning experience for your customers, pair webinars with other forms of online learning in order to diversify your content offerings. Your organization should be able to fill content gaps and maximize user satisfaction across the entire lifecycle of the customer.
Below are some downsides to the single webinar approach, but also some learning content ideas to capitalize on in those shortcomings:
Webinars are a great way to share subject matter expertise and teach your customers and prospects, but don’t limit customer success by restricting yourself to a webinar-only learning strategy. The Thought Industries Learning Business Platform™ allows clients to seamlessly integrate with programs like GoToWebinar, GoToTraining, ON24 and WebEx when they create their learning modules within courses. From there the platform enables commerce and reporting, giving you full visibility into performance, engagement, and improvement opportunities.