COGNITION23 is right around the corner, coming to a screen near you between October 3rd-5th. Our 4th annual conference has become synonymous with thought leadership, networking and expertise around the enterprise learning landscape. If you haven’t signed up to join us yet, you can register here.
If, like us, you’re spoiled for choice with this years’ agenda, and you need some help narrowing it down, here are 5 incredible sessions you certainly can’t miss.
1. AI Changes Everything! How To Makes Sense of AI in Learning
Session time: October 3, 11:45 AM-12:45 PM ET
Keynote speaker: Donald Clark, AI Expert, Learning Tech Entrepreneur, CEO, WildFire Learning
If you had to pick a technology buzzword for 2023, there’s no doubt that AI would be at the top of the list. In this keynote speech, Donald Clark will discuss how AI is going to change everything for learning professionals, including how to implement AI in real-world learning settings, and how organizations can start thinking more strategically about AI to take advantage of this seismic technology as an early adopter.
Donald Clark has almost 4 decades of experience in online learning, video, games, simulations, adaptive learning, chatbots, social media, mobile learning, virtual reality and AI projects, He’s the CEO of Wildfire, an AI learning company, as well as an award-winning speaker – so make sure to mark your calendar!
2. Designing an Ideal Pricing & Packaging Strategy: A Practitioner’s Eye View
Session time: October 4, 2:00 PM-2:45 PM ET
Host: Dave Derington, Director of Customer Education, Service Rocket
Pricing and packaging is a complex topic, and whether you’re having the fee vs free conversation, choosing between different pricing strategies from a la carte to subscriptions, or deciding exactly how learners will best consume your training and learning, it’s always awesome to hear from those in the trenches. Dave Derington hosts this all-star female panel where executives that oversee learning products and their GTM strategies will share their journey and their insights.
When we say all-star, we aren’t messing around! Where else can you hear from industry leaders such as Julie Cochrane, Vice President Global Educational Services at Charles River Development, Melissa VanPelt, VP Customer Marketing at Seismic, Erin Weber, Senior VP at NAVC, and Mary Simpkins, Marketing Director at the Linux Foundation? This is not a session you want to miss!
3. How Digital Assessments and Certifications are Revolutionizing Learning
Session time: October 5, 2:00 PM-2:45 PM ET
Host: Ben Hartfield, Senior Director, Hackett Group
Digital assessments and certifications are becoming increasingly critical, both for professional training and in customer education settings, too. They are a simple way for learners to prove their expertise and gain supportive material for their resumès, and a powerful revenue generator for the business behind the scenes. However, the certification landscape itself is certainly not simple!
This roundtable, hosted by Ben Hartfield from the Hackett group is a deep dive into various digital methodologies for creating and maintaining assessments and certifications, and covers everything from handling data privacy to which technologies help to streamline the journey. If you have certifications on your mind, you don’t want to miss Jessica Pair from Enverus, Mary Simpkins from the Linux Foundation, and Winter Thielen from Digital Interactive as they get into the details.
4. Building a Scalable Learning Infrastructure: Technologies and Tools for Global Learning
Session time: October 5, 3:00 PM-3:45 PM ET
Speakers: Richard Kerridge, Carl Tanner, Mark Burges, and Joachim Worf
Enterprise learning programs don’t get more impactful than this rockstar line-up. During this panel discussion, Thought Industries’ own Paul Merrylees will be talking to global leaders from Mastercard, Google, Dell, and Hewlett Packard Enterprise as they share their thoughts on how to best build and scale a modern customer learning organization that can remain competitive in the industry.
The panel will cover a wide range of topics, including:
- Practical ideas on the right technology strategy to augment a lean team
- Harnessing the power of AI without falling into common traps
- How to speak to executives and the c-suite to get their support and buy-in
5. Learning at Scale: Navigating the Personalization Paradox
Session time: October 4, 3:00 PM-4:00 PM ET
Speaker: Daniel Quick, Chief Customer Learning Officer, Scaled Agile
We all know it’s true – the best learning content will fall flat if it isn’t delivered to the right people, in the right place, at the right time. In this fascinating session, Daniel Quick, Chief Customer Learning Officer at Scaled Agile, and co-author of The Customer Education Playbook, How Leading Companies Engage, Convert, and Retain Customers. will share how to create scalable resources that are far from one-size-fits-all.
You’ll learn how to navigate the balance between customization and scale, and how to use data, modular content design and omnichannel distribution strategies to craft tailored learning experiences which are also accessible to a growing audience.
Register now to join all these sessions and more!
This is just the tip of the iceberg for the awesome speakers and thought leadership you can be a part of at COGNITION23! If you haven’t signed up yet, what are you waiting for? Register here, we can’t wait to see you there!
