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The benefits of blended learning

Barry Kelly
May 23, 2018

What are the benefits of blended learning? Learn how combining self-paced and live training improves results, with examples and tips for moving online.

Last updated: October 30, 2026

Summary

Blended learning combines self-paced online learning with live instruction, in person or virtual. Its benefits include more flexibility for learners, the structure and feedback of live sessions, hands-on practice for physical products, and a broader, more scalable product line for learning businesses. Research reviews have found blended instruction more effective than face-to-face classes alone.

  • Why it matters: Self-paced learning scales, while live sessions build commitment and give learners feedback. Blending both gets you the strengths of each.
  • Two ways to blend: Let learners mix and match from an à la carte catalog, or guide them through a curated learning path that combines formats.
  • Moving online: If you run in-person training, you can add online courses alongside it or move fully online. Each path has trade-offs.

When self-paced online courses took off, many organizations moved all their learning online, seeing it as the key to scale. Self-paced learning keeps growing, but many learners still prefer a balance of online and live experiences. That’s the case for blended learning, and its benefits reach both learners and the organizations that train them.

What is blended learning?

Blended learning combines self-paced online learning with live instruction, in person or virtual. Each format brings different strengths:

FormatBenefits for learnersBenefits for your organization
Live sessions (in person or virtual)Commitment to a set time, an instructor to answer questions, feedback on progressHigher engagement and a premium offering
Self-paced online learningLearn anytime, anywhere, at their own paceA scalable product you build once and sell many times

Scheduled events push learners to commit, and an instructor fills gaps, checks proficiency, and gives feedback. That structure gives many learners confidence. Self-paced learning fits busy, unpredictable schedules and is highly scalable for the organization delivering it.

Is blended learning more effective?

If both formats have clear benefits, why not offer both? Research supports it. A U.S. Department of Education meta-analysis (revised in 2010) found that “in recent experimental and quasi-experimental studies contrasting blends of online and face-to-face instruction with conventional face-to-face classes, blended instruction has been more effective.”

A blended approach lets you offer both à la carte learning and curated learning paths, so customers can take what they need, when they need it.

How do à la carte blended learning options work?

À la carte offerings suit learners who want to choose what they learn and in what order. They pick from your catalog, switching between self-paced and live experiences as their needs, time, and availability change.

For your organization, a range of flexible formats scales your product offerings. You can serve different learners efficiently: short self-paced lessons and interactive content for some, live sessions for others. Building your product line this way means you don’t ignore an entire group of learners. Some organizations offer only self-paced learning; others require people to show up at a set place and time. Offering both broadens your catalog and appeal, and helps you scale.

How do curated learning paths blend formats?

A learning path is a curated sequence that combines formats around one topic. For example, learners might:

  1. Start with pre-reading and a self-paced course or assessment.
  2. Attend a live workshop, conference session, or virtual event.
  3. Follow up with more reading, another virtual session, or a self-paced exercise.
  4. Earn a certificate when they complete the path.

Learning paths take the guesswork out of learning. An instructional designer can help decide what learners can do on their own, what’s best learned live, and what they need to know before a workshop, so each step builds on the last.

How do you choose the right format for each topic?

Match the format to the subject. Some topics are hard, or impossible, to teach fully online. For physical products such as medical devices and engineering equipment, learners can only get so far by reading and watching. They need to handle the product to learn how to use it well.

That makes these topics a natural fit for blended learning. Learners build a foundation with articles, videos, and quizzes, then attend a hands-on workshop to apply what they learned with the real equipment. For more on live formats, see our guide to instructor-led training.

Should you move in-person training online or offer both?

If you already run in-person training, adding online courses opens a new revenue channel. As Talented Learning’s John Leh said in a 2017 webinar with Thought Industries, “There are a lot of commercial training companies that are just in the process of moving online. They provide consultants, expertise, live content—and now they are in this process of trying to capture some of that online market without losing the specialness of their live, instructor-led classes.”

You have two options:

OptionBenefitsChallenges
Offer both in-person and onlineTwo revenue streams; serves learners who value live sessionsMaking online content as engaging as live sessions; small teams may struggle to keep both high quality
Move fully onlineConvenient for learners on any device; easier to scale; support through discussions, one-on-one consulting, and varied formatsNeeds the right platform, a revenue model, and well-designed courses

Whichever you choose, plan your revenue model and content creation before you launch.

How does blended learning keep learners engaged? {#engagement}

In its 2018 report “Blended Learning in Practice,” the eLearning Guild described blended learning as “the framework that connects instructional technologies and techniques together, providing a solution that meets the needs of modern learners and a business climate that’s increasingly mobile, global, and reliant on social collaborative technologies.”

Varied formats keep learning interesting. Some topics are best absorbed through reading, watching, and reflection; others are best learned by practicing with an expert. Offering both makes learning more effective, and customers who succeed with your help associate that success with your brand. Better-educated customers stay longer and buy more, so blended learning benefits everyone. See how Thought Industries Academy brings self-paced courses, live sessions, and learning paths together for customers and partners.

Frequently asked questions

What is blended learning?

Blended learning is an approach that combines self-paced online learning with live instruction, either in person or in virtual sessions. Learners might read and take quizzes online, then attend a workshop to practice, then complete follow-up activities online.

What are the benefits of blended learning?

Blended learning gives learners flexibility to study on their own schedule, plus the structure, motivation, and feedback of live sessions. It suits hands-on topics, keeps learners engaged with varied formats, and lets learning businesses build a broader, more scalable product line.

Is blended learning more effective than online or classroom learning alone?

Research suggests it can be. A U.S. Department of Education meta-analysis of studies comparing formats found that blended instruction was more effective than conventional face-to-face classes alone. Results depend on how well the blend is designed.

What is an example of blended learning?

A customer learning a medical device might read articles, watch videos, and take quizzes online, then attend an in-person workshop to practice with the device, then finish with an online assessment and certificate. Each format does what it does best.

Should you move in-person training online or offer both?

Offering both gives you two revenue streams and serves learners who value live sessions, but it takes resources to keep both high quality. Moving fully online is more convenient and scalable, but it needs the right platform and engaging content to replace live interaction.

What is the difference between à la carte learning and learning paths?

À la carte learning lets learners choose individual courses, sessions, and formats in any order. A learning path is a curated sequence that combines formats in a set order, such as pre-reading, a self-paced course, a live workshop, and an assessment.

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