eCcommerce sales are expected to grow to more than $400 billion in the next several years, with Forrester Research estimating $414.0 sales in 2018 and eMarketer estimating $491.5 in 2018.
There’s no question that online retail is a continuing rocket ship that’s constantly evolving. More and more product creators are going direct to the customer with niche web stores, on-demand offerings and same-day delivery. A multi-billion dollar industry has been established around e-commerce, providing tools, software, marketing services, and consulting, as each product seller tries to optimize and squeeze every extra dollar out of each unique visit.
There are a number of trends that the ecommerce industry is talking about—from the increase of mobile purchases to the importance of email marketing. Marketers and digital sales teams are working hard to offer customers the richest experiences that will drive their bottom line.
However, there is one key piece of the ecommerce equation that is often overlooked. It’s a natural complement to the marketing program and a proven sales generator: customer training.
Organizations that forge direct relationships between learning and ecommerce are providing value through the entire customer lifecycle from product research to repeat purchase. Here’s how a strategic learning strategy can complement and even bolster the ecommerce engine: