Training is arguably the most important part of every customer success program, but customers don’t have the time to master your product like you want them to. Sometimes they put off training until it’s too late, which results in expensive support and unhappy customers.
The solution is to treat your training programs like your company’s products and insert a healthy dose of marketing to drive training consumption. Here are 22 marketing ideas that can turn uneducated customers into highly-trained advocates who would never think of replacing your product with anything else.
Gordon Johnson, author of "The Ultimate Guide to LMS Marketing," has industry expertise in learning management systems, learning engagement platforms and content management systems and consults organizations on their marketing plan development, analyst relations, lead generation and pricing and packaging. Communicate with Gordon at firstname.lastname@example.org.
Download this free eBook to learn how to turn customers into advocates.