Exclusive Book Launch

The Customer Education Playbook

How leading companies engage, convert, and retain customers

The Customer Education Playbook Cover
There’s nothing Thought Industries is more passionate about than customer education. That’s why our experts wrote the book on it – available in April, 2022!

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About the Book

In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, Thought Industries SVP of Learning Strategies Daniel Quick and CEO Barry Kelly explain how you can engage and partner with your own customers, turning them from simple buyers to loyal advocates of your brand.

In this book, you’ll learn how to define success for your customers, create a customer education development plan, and pursue customer success and revenue metrics. You’ll also:

  • Learn why you should prioritize customer learning and invest in customer training and education
  • Discover how to create a detailed customer success and retention plan that emphasizes delivered value
  • Determine how to implement a learning strategy that maximizes and scales lifetime customer value

Perfect for founders, executives, managers, and practitioners at companies of all kinds, The Customer Education Playbook is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul.


Advanced Praise for The Customer Education Playbook

“Customer Learning is vital to any organization looking to educate their customers and/or grow their learning business. The Customer Education Playbook connects the dots to make sure your customer education is a success from pre-sale to renewal.”

– Mark Roberge
Senior Lecturer, Harvard Business School
Former CRO at HubSpot


“The Customer Education Playbook is the most comprehensive and useful explanation of goals, techniques and value of customer education I have read…essential for customer success teams, customer education teams, or anyone responsible for exceptional customer education experiences.”

– Cushing Andersen
Vice President, IT Education and Certification research, IDC