Google Analytics & Google Tag Manager


At Thought Industries, we love reporting & analytics. While we have our own suite of built-in reports and metrics available, there are lots of tools out there that can augment our native reports, such as Google Analytics. 

This guide is here to help you get started integrating Thought Industries with your Google Analytics account.

Google Analytics

Google Analytics is a popular web analytics service that tracks and reports website traffic. To setup Google Analytics, follow these instructions to find your Tracking ID. Once you have your Tracking ID, navigate to your Company Settings in the management interface and fill in the “Google Analytics Key” field with your Tracking ID. The key should start with UA. Don’t forget to hit save.

Once this key is entered, we will automatically send all page views to Google Analytics. We will also send ecommerce information to Google Analytics via their Ecommerce Tracking functionality.

You should not enter your own Google Analytics scripts in the Tracking Scripts management interface– we take care of that automatically.

Google Tag Manager

Google Tag Manager allows you to manage tags and tracking scripts without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management. 

To implement Google Tag Manager on your website, copy the following JavaScript and paste it in our Tracking Scripts “Header Scripts” area of the management interface, replacing GTM-XXXX with your container ID. 

<!-- Google Tag Manager -->
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
<!-- End Google Tag Manager -->