Samar serves as Chief Financial Officer at Thought Industries, leading the company’s financial operations with a strategic focus on revenue growth and operational excellence. With more than 20 years of experience spanning software and technology, healthcare, and consumer packaged goods, he brings deep expertise in finance, accounting, operations, and investor relations — along with a strong record of building high-performance teams and driving meaningful business transformation.

Before joining Thought Industries, Samar held a series of executive finance leadership roles at Windriver Management Corporation, Biote Medical (NASDAQ: BTMD), and TaxAct.

Susan Ysona is Chief Marketing Officer at Thought Industries, where she leads the company’s global marketing strategy to accelerate growth, deepen customer value, and strengthen Thought Industries’ category leadership in customer education. She brings 20+ years of experience building marketing engines and brand narratives that translate modern technology into clear customer outcomes. Prior to Thought Industries, Susan held senior marketing leadership roles at Talkdesk, Sitecore, Meta, and SAP, as well as other high-growth technology companies.

Kelley is a seasoned global revenue leader with more than two decades of experience guiding organizations to sustainable, profitable growth. Before joining Thought Industries, she served as Chief Revenue Officer at Briefly Legal, overseeing Marketing, Business Development, and Customer Success. Prior to that, Kelley spent 23 years at Forrester Research, where she built the company’s Customer Success organization and served five years as Global Chief Sales Officer. Her leadership philosophy is grounded in clarity and accountability: people first, plan always, alignment over assumption, and execution as a team sport.

As Chief Strategy and Technology Officer at Thought Industries, Julien Denaes oversees the company’s strategic initiatives and the entirety of the engineering organization. A seasoned entrepreneur and technical architect, Julien brings a high-impact track record to the executive team, having built and exited multiple companies as CEO, most notably leading a successful exit to Insight Partners, one of the world’s largest private equity firms by AUM.

Prior to joining Thought Industries, Julien held a pivotal role in product leadership at BILL, where he pioneered the company’s vision and strategy for its first AI platform. This foundational infrastructure now powers the entirety of BILL’s AI-driven workflows at scale. With deep expertise in data, infrastructure, and scalable systems, he also serves on several boards, leveraging his experience to guide founders and early investors through capital raises and successful M&A transitions.
At Thought Industries, Julien is dedicated to modernizing the platform experience. By integrating advanced automation and AI, he is evolving the product into an intelligence-driven, modern solution that ensures customers realize measurable value and seamless scale.

As Chief Product Officer at Thought Industries, Sarah Phoenix leads the company’s product vision and strategy. As a seasoned product executive with 20+ years of experience, Sarah previously held executive leadership roles at BILL, Twitter, and GoDaddy, where she specialized in scaling B2B global platforms and building high-engagement user experiences. At Thought Industries, she is dedicated to evolving the platform into an intelligence-driven engine that connects learning behavior to measurable business growth. Sarah’s expertise in data-centric design and AI ensures that Thought Industries remains at the forefront of innovation, helping organizations turn education into a primary driver of customer value.

A seasoned business leader with more than two decades of experience leading major growth transformations across the Americas, Europe, and Asia.

Before joining Thought Industries, Irana served as Chief Product Officer at BILL, where she led product strategy and innovation, and as President of GoDaddy EMEA, where she guided the company’s expansion across Europe, the Middle East, and Africa.

With a proven track record of building category-defining products, leading strategic growth, and driving international expansion. Irana’s leadership is driven by a passion for empowering businesses to anticipate customer needs, remove friction, and turn every interaction into lasting value.

Sarah Camacho brings over 25 years of business financial management, entrepreneurial, and people operations experience to the company. She is responsible for all employee-facing operations, including HR, employee onboarding, culture, professional development, benefits, performance management, and ongoing employee experience. Prior to Thought Industries, she was the owner of Camacho Financial LLC, an accounting firm specializing in recordkeeping for Business, Trusts, and Associations. She’s worked with Thought Industries since the founding of the company and was instrumental in growing the foundation for the accounting and payroll functions.