Market Traders Institute Migrated 4K Clients and Increased their Site Visits 15% with Thought Industries
See how partnering with Thought Industries helped Market Traders Institute boost client engagement
Market Traders Institute provides training and software for the trading industry. They are the only online trading institute dedicated to helping traders build and reach their investment goals. They sought out a learning platform that could help them grow the training they offer and increase site visits week-to-week.
Their learning approach combines online content, in-person events, and virtual webinars to provide their best-in-class trader training.
Marc McLain, Product Owner, Market Traders
Market Traders struggled to engage with learners and increase their return visitors week over week.
With Thought Industries, Market Traders migrated 4,000 customers and increased their week-over-week visits 15% in 6 months.
Market Traders Institute needed a scalable system to sell their courses, content, and events. Their previous system lacked the essentials to meet the demands of their use case, including:
- Robust commerce capabilities
- Client and cohort management
- User-friendly interface
Since migrating their learning initiatives to Thought Industries, Market Traders have found strong learner engagement week to week and site adoption across their client-base of over 4K learners.
- 75% progress towards their goal of 2000 visitors per week
- Strong partnership with Thought Industries focused on how to achieve success
“Our client-base bought into Thought Industries immediately and began adopting the new learning site quickly. After our full launch, we had 100% of our 4K users accessing Thought Industries over the previous system.”
—Marc McLain, Product Owner, Market Traders Institute