How to Scale a Customer Education Team

Tuesday, December 9, 2021
11 AM PT | 2 PM ET

This is an exclusive replay of a COGNITION 2021 session. The recording will not be made available following the webinar. You can purchase an on-demand access pass to watch all the inspiring sessions from this year’s conference. 

Most Customer Education programs start with only 1-2 team members with a task of proving out the value of the solution. But what happens after your MVP? How do you scale a team from two people to ten people or beyond? This discussion will highlight the phases of team growth from the perspective of two leaders with large & growing teams.

In this intimate panel discussion, you’ll get to learn from some of the top minds in the industry. Courtney Sembler leads the HubSpot Academy program and over 20 team members to deliver high quality training solutions. Bear Shelton leads the education program at LucidChart which is undergoing massive growth thanks to the success of their product. Both of these practitioners will share with you how to approach the challenge of adding headcount, the pitfalls, and best practices.

Your host will be Brian Childs, Vice President of Product Marketing at Thought Industries.


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