Lamaze reaches new parents with online learning


About Lamaze International

Lamaze International is a nonprofit organization that promotes a natural, healthy, and safe approach to pregnancy, childbirth, and early parenting. Lamaze education and practices are are available both in person and online and are based on the best and most current medical evidence available and help women advocate for the pregnancy and childbirth they want and deserve.

Lamaze online classes provide an engaging and self-paced learning environment, allowing parents-to-be and new parents to virtually interact with Lamaze Certified Childbirth Educators and content experts through all stages of pregnancy, preparing for labor or a VBAC, breastfeeding, and parenting. Parents are able to learn at their own pace and access the classes anytime from any device. Classes include interactive content designed for an engaging learning experience.

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The Problem

Today's expecting parents turn to online resources for information on pregnancy and birth. As a result, they less are attending traditional childbirth classes.

Lamaze aimed to strategically invest in building a robust series of online classes. 

The Goal

The goal was to reach parents where they are—online—with evidence-based education from pregnancy through early parenting. When possible, they sought to draw them in to take a local class with a Lamaze Certified Childbirth Educator in their area for hands-on skill building.

Lamaze also wanted to reach new parents and parents-to-be who live in rural or remote areas without Lamaze educators. “There were a lot of women we weren’t serving,” says Abbie Davis, Operations Coordinator at Lamaze. “Plus, 12 hours in a classroom setting isn’t desirable — or feasible — for many learners, especially working or new parents.”

Why Thought Industries?

Davis builds all Lamaze’s classes on the Thought Industries platform on behalf of the educators she works with. “I love the Learning Business Platform so much that I brag about it all of the time,” she says. “It’s more intuitive than other platforms I’ve worked with.” On the backend, Lamaze uses Thought Industries’ reporting features to track purchase statistics and assess how many learners are completing the courses. They also use email features to communicate with learners and encourage them to provide feedback.

Lamaze uses Thought Industries content types like flip cards and matching exercises to create interactive learning experiences for parents. “These interactive features really help people learn by bringing the material to life and helping them digest new ideas,” says Davis. As Lamaze continues to create and update their online courses, they plan to incorporate more videos and interactive exercises because their learners really like the interactive features and want less reading and more doing.

Course Examples

Lamaze’s most popular course is “Labor Pain Management: Techniques for Comfort and Coping.” Lamaze also uses Thought Industries course bundling capabilities to package and sell three of their most popular online courses together. In the future, Lamaze will continue to create interactive, clean, and professional courses to reach a wide audience of new parents and parents-to-be.

"Interactive features really help people learn by bringing the material to life and helping them digest."

Abbie Davis
Operations Coordinator, Lamaze

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