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Case Study: Habitat

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Thought Industries
May 4, 2017
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Founded May 1982 by Carol J. Ott, Publisher and Editor-in-Chief, Habitat Magazine is an independent publication with paid circulation targeting decision-makers at the 8,000+ residential co-ops, condos, and homeowner associations in the New York City greater metropolitan area.

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Habitat Magazine teaches B2C and B2B customers with vivid storytelling and service articles to cover issues of co-op living and condo living, and then management concerns from the perspectives of board directors and property managers.
 

Challenges

Before researching online learning technology, Habitat Magazine experienced some evolution. “We have a legacy in print, but as digital took off in the ‘90s, we started putting our content on different platforms,” explains Ott. After spending years experimenting and testing different online and digital content delivery methods, the organization decided to take on eLearning. Ott says, “eLearning is very new, and completely different, way of approaching learning for us.” One major challenge for Ott was that — as an eLearning student — she knew what kind of unique learning experience she wanted, and struggled to find that in a free learning technology offering that hit the mark.
 

Choosing Thought Industries

Ott explains that before selecting Thought Industries, Habitat Magazine used a free technology. “We thought we could take our content and put it into this free online learning platform and it would suffice,” explains Ott. To start, Habitat Magazine asked a contracted, expert writer to create 15 courses. The first iteration of these courses was all text. “It was boring and it wasn’t at the same professional level of our other content, and it was clear that we needed to hire someone who understood computer programming to make it look better.”
 
After this poor experience, Habitat Magazine decided to move to the Thought Industries’ Learning Business Platform™ because the platform was professional looking and designed for people without programming experience. “It was designed for people like us,” says Ott.

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