How to Scale a Customer Education Team

Wednesday, March 30, 2022
10 AM PT | 1 PM ET

Most Customer Education programs start with only 1-2 team members with a task of proving out the value of the solution. But what happens after your MVP? How do you scale a team from two people to ten people or beyond? This discussion highlights the phases of team growth from the perspective of two leaders with large & growing teams.

In this intimate panel discussion, you’ll get to learn from some of the top minds in the industry. Courtney Sembler leads the HubSpot Academy program and over 20 team members to deliver high quality training solutions. Bear Shelton leads the education program at LucidChart which is undergoing massive growth thanks to the success of their product. These two experts will share their best practices – and common pitfalls to avoid – in how to approach the challenge of adding headcount to the customer education team.

Your host will be Brian Childs, Vice President of Product Marketing at Thought Industries.


This is an exclusive rebroadcast of a 2021 audience favorite from Thought Industries’ annual conference, COGNITION. The recording will not be made available following the session. But, you can purchase an on-demand access pass to watch all the inspiring sessions from the conference.


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