2022 State of Customer Education Infographic

As customer education investments increase, so does revenue.

In 2022, investments in (and revenue from) customer education programs saw notable gains according to Thought Industries’ 4th annual State of Customer Education survey, conducted in partnership with IDC, a global leader in research and intelligence.

But what’s more interesting is that our research shows these investments are paying off across the entire customer lifecycle.

For example, survey respondents with mature customer education programs reported huge impact on the following:

  • 52% increased feature adoption
  • 138% higher brand awareness
  • 263% boost in brand champions

Dive into this infographic to see how survey respondents leveled up their customer education programs to boost revenue and impact.

Fill out the form to download the infographic and discover the true value of customer education!