2021 STATE OF CUSTOMER EDUCATION
More Revenue, Less Churn as Customer Education Builds Momentum
In early 2021, Claire Schooley of Forrester and Thought Industries CEO Barry Kelly conducted an industry survey of the Customer Education space.
The results? Customer Education is rapidly increasing spend to support customer experience and net revenue growth – but facing challenges with measurement and monetization.
The full results of this survey provide the foundation of our third annual 2021 State of Customer Education Report. Get your copy today!
Get the Report Today!
About the Authors
Barry is co-founder and CEO of Thought Industries. He is an external training champion, marketer and digital learning innovator. His career has focused on supporting businesses to deliver impactful training experiences that increase customer lifetime value.
Paul is Senior Director of Thought Leadership at Thought Industries. Prior to joining the company, Paul led research and product development programs at The Advisory Board Company and United Health Group for 14 years. His focus has been the intersection of human capital development and learning technology.
Claire is an expert in corporate learning, recruiting, and performance management technology. Previously, as a principal analyst, Claire led Forrester Research Inc.’s strategic HR practice worldwide in the areas of employee development and selection.
Daniel Quick is Vice President of Learning Strategies at Thought Industries. Before joining Thought Industries, Daniel led customer education at Asana where he designed learning strategies that nurtured customers across the lifecycle. Daniel is a former video game designer turned educator who is passionate about creating delightful digital experiences that enable people to do their best work.