Careers at Thought Industries

Email Marketing Manager (remote / Boulder, CO)

Our mission is to transform the way online learning experiences are created, managed, and delivered on a global scale. Our goal is to become the premier platform for organizations growing their online learning businesses. We are a fast-growing tech company --  a people-first organization with a flexible, fun, hard working environment.

As Thought Industries Email Marketing Manager you will work with product, technology, and sales / marketing peers to build compelling email marketing campaigns to communicate the value of our product to potential customers. Your primary responsibility will be creating end-to-end email marketing campaigns, managing email databases and moving prospects to the next stage in the customer lifecycle.

This position mashes up creative and analytical skills, and requires an agile intellect that can blend customer intelligence, storytelling, data manipulation, and technology to translate the value of our product to potential customers.

In this role, you’ll be successful if you can:

  • Identify target audience and grow our email list
  • Target buyer personas for engagement and conversion using database marketing
  • Design and implement automated and direct email marketing campaigns
  • Proofread emails for clarity, grammar and spelling
  • Ensure mobile-friendly email templates
  • Upgrade our email templates using graphics, personalization and advanced features
  • Ensure prompt and accurate communication with clients via email to minimize unsubscribes
  • Manage email databases for lead generation
  • Analyze campaign performance and suggest improvements
  • Report on Sales Qualified Leads generated from email marketing efforts
  • Ensure emails follow industry policies and best practices

Sound like something you’d love to do? Awesome! Your background and experience should include, but is not necessarily limited to the following:

  • Bachelor’s degree in marketing, business, or related field.
  • 3-5 years of online marketing experience, with 2-3 years of experience working in a B2B / SaaS-focused email marketing role preferred.
  • Hands on experience with HTML and email design templates
  • Proficiency in HubSpot or other marketing automation technology
  • Familiarity with Salesforce, or other analytical and database tools
  • Excellent written communication and copywriting skills
  • Strong project management skills
  • An ability to work under tight deadlines
  • Passionate, motivated and hungry to succeed

Thought Industries is based in Boston, MA,. This is a full-time position that will work remotely with marketing peers based in Boulder, CO. If you meet the above requirements and want to join the team, please email us your resume to applicants@ThoughtIndustries.com

Thanks!
The Thought Industries Team