2020-Case Study-MarketTraders

Market Traders Institute Migrated 4K Clients and Increased their Site Visits 15% with Thought Industries

See how partnering with Thought Industries helped Market Traders Institute boost client engagement

Market Traders Institute provides training and software for the trading industry.  They are the only online trading institute dedicated to helping traders build and reach their investment goals. They sought out a learning platform that could help them grow the training they offer and increase site visits week-to-week. 

Their learning approach combines online content, in-person events, and virtual webinars to provide their best-in-class trader training.

The Challenge

Market Traders struggled to engage with learners and increase their return visitors week over week

The Outcome

With Thought Industries, Market Traders migrated 4,000 customers and increased their week-over-week visits 15% in 6 months

The Challenge

Market Traders Institute needed a scalable system to sell their courses, content, and events. Their previous system lacked the essentials to meet the demands of their use case, including:

  • Robust commerce capabilities
  • Client and cohort management
  • User-friendly interface

The Outcome

Since migrating their learning initiatives to Thought Industries, Market Traders have found strong learner engagement week to week and site adoption across their client-base of over 4K learners. 

  • 100% adoption since July 2019
  • Migrated 4K Clients
  • 15% increase in visitors week over week
  • 75% progress towards their goal of 2000 visitors per week
  • Strong partnership with Thought Industries focused on how to achieve success

Going Forward Together.

Market Traders plans to grow their online learning and training through 2020 after the success they have seen with the Thought Industries learning site. This includes moving their software and internal training to Thought Industries.

“The Thought Industries team didn’t just focus on their product with us, they worked to help us understand and meet our business needs. As we implemented and provided feedback, they were growing their platform and teaching us the best practices for leveraging the platform to meet our goals.” - Marc McLain, Product Owner, Market Traders

Keys to Market Traders Institute Success with Thought Industries


“Our primary focus right now is the content and courses we sell unrelated to our software. This commerce feature helps us meet that potential.” - Marc McLain

Learning Paths

“Learning paths offer an opportunity for us to take learners on a journey and introduce them to content in a set order. We’re looking to leverage this with our 2020 learning roadmap.” - Marc McLain


“Panorama originally drew us to Thought Industries to offer that unique experience based on roles. We’re in the process of developing our Panorama strategy now that our content is built.” - Marc McLain

In-App Play

“We’re excited about the potential impact of In-App Play – the ‘invisible LMS’. Bringing the training into our software would bring everything all together.” - Marc McLain

2019 Case Study VitalSmarts
Our client-base bought into Thought Industries immediately and began adopting the new learning site quickly. After our full launch, we had 100% of our 4K users accessing Thought Industries over the previous system.

Marc McLain
Product Owner, Market Traders Institute

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