Market Traders Institute provides training and software for the trading industry. They are the only online trading institute dedicated to helping traders build and reach their investment goals. They sought out a learning platform that could help them grow the training they offer and increase site visits week-to-week.
Their learning approach combines online content, in-person events, and virtual webinars to provide their best-in-class trader training.
Market Traders struggled to engage with learners and increase their return visitors week over week
With Thought Industries, Market Traders migrated 4,000 customers and increased their week-over-week visits 15% in 6 months
Market Traders Institute needed a scalable system to sell their courses, content, and events. Their previous system lacked the essentials to meet the demands of their use case, including:
Since migrating their learning initiatives to Thought Industries, Market Traders have found strong learner engagement week to week and site adoption across their client-base of over 4K learners.
Market Traders plans to grow their online learning and training through 2020 after the success they have seen with the Thought Industries learning site. This includes moving their software and internal training to Thought Industries.
“The Thought Industries team didn’t just focus on their product with us, they worked to help us understand and meet our business needs. As we implemented and provided feedback, they were growing their platform and teaching us the best practices for leveraging the platform to meet our goals.” - Marc McLain, Product Owner, Market Traders
“Our primary focus right now is the content and courses we sell unrelated to our software. This commerce feature helps us meet that potential.” - Marc McLain
“Learning paths offer an opportunity for us to take learners on a journey and introduce them to content in a set order. We’re looking to leverage this with our 2020 learning roadmap.” - Marc McLain
“Panorama originally drew us to Thought Industries to offer that unique experience based on roles. We’re in the process of developing our Panorama strategy now that our content is built.” - Marc McLain
“We’re excited about the potential impact of In-App Play – the ‘invisible LMS’. Bringing the training into our software would bring everything all together.” - Marc McLain
Marc McLain
Product Owner, Market Traders Institute
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