Case Study: CCG

Thought Industries
May 15, 2017 4:33:00 PM

CommunicationCounts™ is a virtual learning platform created by Civiello Communications Group, Inc. (CCG). CCG is made up of a team of coaches dedicated to helping learners communicate in a clear, concise and compelling manner within the workplace. CCG was founded by Mary Civiello in 2000 after many years reporting and anchoring the news for NBC New York. CCG coaches are all former journalists who can help organizations deliver their message in a way that makes people want to tune in and stay tuned.


CCG is using the Thought Industries’ platform to provide their clients with a series of courses designed to improve written and verbal communication within the workplace -- all delivered via custom, branded learning environments unique to each client.




Prior to launching their online learning initiative with Thought Industries, CCG was primarily focused on in-person learning that required CCG instructors to travel directly in order to deliver training to their client’s employees. This was costly for both CCG and the client hosting CCG’s training.



CCG is still focusing primarily on in-person training, while also licensing their online learning content to their B2B clients using the Panorama functionality featured in the Learning Business Platform.


The licensing functionality is helping CCG simultaneously reduce travel costs, improve accessibility, and streamline content distribution. This new online learning offering came at the request from one of CCG’s biggest clients and is available to additional CCG clients as well.


Why Thought Industries

The primary decision for CCG to migrate off their legacy system and partner with Thought Industries was the need to provide a more user-friendly online learning experience which was also aesthetically pleasing from a design perspective. In addition to the improving the learner experience, CCG also wanted to have access to the Thought Industries Client Services and Support team to help with onboarding and launching their ongoing initiatives.


“One day after being pitched on the platform, we were sold. A short time later, we had a meeting centered around showing off our learning experience -- but we hadn’t started creating it yet. The Client Services team at Thought Industries is unbelievable,” said Tory Anderson, Business Manager at CCG, “They went above and beyond to help us meet our lofty goal of creating a new learning experience within an insane time frame -- something that was outside the original scope of work."



Right now, CCG is hoping to boost client interest in their online learning platform. As popularity grows, they will add more learning content. New learning content will also be developed as new studies and research emerge. Anderson explains, “We hope that we can add new videos, new resources, and new quizzes as updated communications-related research is released.”


Over the next 5 years, CCG will continue to offer in-person training while working towards a ratio of of 75% in-person, 25% online.

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